Guilty of Killing The Postcard Craze.
What postcard craze, the sharp reader ponders?
Not yet a National Holiday, the Postcard Craze peeks at the summit in 1906. Helped along by technology (photography and printing opened Art for those with cash for stamps). Governments seeing positive cash flow with the issue of Post Card and Personal Mailing card Acts helped with the boon time. Acting as sentinel while supporting art and History, The stamp.
Under the Guidance of Benjamin Franklin wise vision as the first Postmaster in the U.S Stamps and our Mail System became a way to move forward from the past.
Fast forward to the 1900’s , German printers blaze a trail for Postcards to hit Critical Mass. Did you know the number of US post offices saw it’s highest number, EVER, at 76.945 Offices. (FYI USPS reports 26,927 post offices, or about the same as in the year of 1868!)
Joyce Clyde Halll, a salesman was a vision salesmen. He saw the chance to make mail more discreet and more of Social Custom. By 1915, with his Brother were marketing Christmas and Valentine day cards,, by HalL Bros. As their business grew by leaps and bounds they ran out of tissue paper one fateful day in 1917. The birth of “Wrapping Paper” was a welcome addition the HallMark Paper Fam,ily.
Still a privately owned company today with 800 employees. The Postcard Craze had it’s day, in 1906.
The choice was determined by the architectural significant influence of the built environment and landscape. Thus, in order to preserve the visual relationships and to control the complex correlation between the present architecture, it was decided to divide the land into three bands, oriented east to west.
The first partition is defined as a garden, is part of the continuity of the strip of land above and continues until the entry of pedestrians. The desire to preserve a strip is not built to the bottom of the site enables the idea of cross empty, and assess the new neighborhood.
The second building is the strip lengthwise, and the third, the asphalt, allowing access to the garage. The main volume of the building is the centerpiece of the plot, grouping together the bedrooms on the top floor in two volumes perpendicular to the main body.
The decks offer a panoramic view of Paris.
Postcard of The Premature Burial by Antoine Wiertz
Edgar Allan Poe inspired the premature burial theme, (Short story, The Premature Burial, Madeleine in The Fall of The House Of Usher, and Fortunato in The Cask Of Amontillado.) Mister Poe was deceased for five years by the time this painting appeared. Wiertz, Poe and Lautreamont were working about the same time with a common obsession with extreme states of Consciousness, manifest in romanticised imagery of menacing, grotesque, violent, erotic and tragic proportions.
Overwhelming in the beginning, rest assured you can easily learn the basic concepts and will be able to train you eye to subjectively judge Merit.
Based on concepts rather then “It speaks to me”
When art tugs at your soul, it has merit. To really learn you must take a class, Basic composition in anything, photography, sketch, pottery, or water colors. You don’t need to master it, as that takes practice, (10,000 hours, in fact). You just should only learn the language. The building blocks of art. Let’s work our way up from the roots.
All art has a few basic components.
Expression of the components by:
- Representational
- Abstract
- Non-objective and 4 stylized, (See how I keep 3 and 4 on one line, Troy’s Style).
In your Tool box you have, Line, Pattern, Contrast, and Movement
- You can use this tools to arrange in an Overlapping, Linear,modeling,isometric,foreshortening,color, along with Point of view that keeps items in the foreground, Larger, Low, Lines diverge, Sharpness, Overlapping, Vivid Colors, warm colors, and rough textures. Converse the background is seen Smaller, Higher, Lines Converge, Overlapped, Blurred, Grays, and Smooth Textures.
- Learn the rules of Thirds. See each image with a Hatch Mark, or blank Tick Tak Toe Board. # 3 squares across, down or both. The subject should be in one the lines intersections. Keeping it off-center and off horizon by 1/3 .
Many great resources online can give the basics. For Example, Line, let’s say you want to learn about the job of the line.
Read it’s Job description:
Wanted for full-time position, One artistic line, must have the these traits:
Must be Well Defined.
flexible
Modular
Works well with others for in Iconography department, (Story Telling)
Lead, with space and time the Human Eye Ball forever, for brain the Ego.
This postcard show a line doing a great job. Each of these concepts should be well understood by 50 to 80 hours of study then you will have a base understanding of artistic Merit. It’s not as random as you may think. How many concepts of Listed here can you find on this card? That’s its artist Merit.
Style is your next step, Art History. Is this Empire or Deco?












